iGutBetter

iGutbetter is a leading educational platform and online store focused on enhancing gut health through insightful content and premium supplements. Their vision is to empower individuals to achieve optimal digestive wellness, positioning themselves as a reliable source of high-quality products and information. We assisted them in refining their brand positioning and developing a fresh visual identity.

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In revamping the visual identity, we streamlined the logo for a clean, trustworthy appearance infused with fun and energy. Departing from traditional gut symbols, we creatively integrated the motif into the 'G' of the logo to align with their mission. We also replaced the uppercase 'G' with an italicized "gut" for improved legibility and a refined logotype.

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Given the descriptiveness of the brand name, we avoided overusing gut illustrations. Instead, we emphasized the benefits of a healthy gut by showcasing joyful individuals enjoying life. Using videos over photos adds vibrancy and dynamism to the brand's image.

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The chosen color palette embodies health and wellness. Forest Green provides calm and tranquility, Turbo Orange adds energy and enthusiasm, and Yellow Green represents renewal and vitality. These colors reflect a balanced, healthy lifestyle. The easy, hand-drawn illustrations add a personal touch, evoking a sense of effortless gut happiness.

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Our goal was to create a brand personality that is trustworthy and approachable. With vibrant colors and engaging illustrations, we brought energy to the brand, making igutbetter both relatable and reliable.

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