Sarofiem & Antoun

Sarofiem & Antoun is a respected New Jersey personal injury law firm with a dedicated team of professionals and a broad network of affiliates. Actively expanding into other states, the firm is committed to providing exceptional legal services. As the company evolved, their brand and website no longer matched their expanded reach. We led the update of their identity, creating a cohesive and modern look that aligns with their expansion and enhances their online presence.

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We began with brand discovery sessions to identify what sets Sarofiem & Antoun apart. Impressed by their outstanding reviews and client testimonials, we uncovered that their vision of serving as the voice for the voiceless is grounded in respect, honesty, and quality. Building on these core values, we defined their philosophy, personality, and brand voice, established communication guidelines, and crafted a series of taglines to enhance their marketing campaigns.

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We conducted an in-depth analysis of their existing logo and visual identity to determine which elements to retain and update. Upon identifying several issues with the current logo, we addressed them while preserving the brand's essence. Drawing inspiration from their five-star reviews, we enhanced their color palette by adding bronze gold alongside the existing blue to highlight the high quality of their services.

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The highlight of the visual identity update was the introduction of a new symbol to better convey the firm's story. Inspired by their mission statement, "the voice for the voiceless," we selected the lion as the emblem. The lion embodies Sarofiem & Antoun's aggressive pursuit of success and their protective instinct toward the community, perfectly balancing ambition with care.

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To ensure versatility across various applications, we developed both a flat version for decorative use and a 3D version for prominent display in digital formats.

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We compiled all visual elements into a comprehensive brand style guide to ensure consistent implementation across teams and collaborators. We also created a set of materials to support their sales and marketing efforts.

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The website is a crucial lead generator for Sarofiem & Antoun, attracting most of its traffic through organic searches. Our main focus was to ensure that visitors can quickly determine if their case is suitable for the firm and to make contacting them easy. We highlighted both lawyers to emphasize their approachability and availability, ensuring clients know who will handle their cases. The website design centers around numbers, highlighting that results matter throughout the user journey.

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We developed the website using Webflow, seamlessly migrating their existing content and adapting it to the new design. This ensured a smooth transition while enhancing the site's visual appeal and functionality. Throughout the process, we preserved all their SEO efforts, maintaining their strong organic search performance and ensuring that their visibility remained high.

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