Case Study: Shopify Plus Customization Success

🚀 How Lightspace Transformed a Luxury Beauty Brand’s E-Commerce Experience

1️⃣The Challenge: Why Our Client Needed Custom Shopify Plus Solutions

Before working with Lightspace, our client faced several key challenges affecting their user experience, conversion rates, and international growth:

🔹 Product Listing & Navigation Issues

• Problem: Variants (e.g., different shades of a product) were displayed separately on collection pages, making them easier to discover, but the product page experience was disjointed.
• Impact: Customers expected a seamless experience where all variants were accessible from a single product page while still benefiting from individual URLs for each variant.

🔹 Complex International Shipping Rules

• Problem: Different regions had varying shipping restrictions, including unit limitations, tax ID requirements, and country-specific payment options.
• Impact: Customers were abandoning their carts due to confusion at checkout regarding shipping costs, restrictions, and available payment methods.

🔹 Discount & Loyalty Program Limitations

• Problem: The client needed a Pro Program with automatic discounts for professionals, structured loyalty rewards, and employee discounts with custom exclusions.
• Impact: Managing discounts manually was inefficient and led to inconsistencies, with certain promotions conflicting with other pricing rules.

2️⃣ The Solution: How Lightspace Optimized the Shopify Plus Store

Custom Listings for Improved Discoverability & Seamless UX🔹 Individual Variants Displayed on Collection Pages, Unified PDP for Better UX

• Each variant (e.g., different shades of a product) is displayed separately on collection pages, increasing visibility and discoverability.
• Clicking any variant directs the customer to a single product detail page (PDP) where all options remain accessible.
• Each variant maintains a unique URL, optimizing for SEO and direct linking, while ensuring a cohesive shopping experience on the PDP.
• All reviews are consolidated under the main product page instead of being split across multiple pages.

🎯 Result:

Better discoverability of individual product variations.

Improved SEO by allowing direct linking to specific variants.

Enhanced UX with a single, cohesive PDP for easier browsing and purchasing.

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‍✅ Advanced Discounts & Loyalty Program Enhancements‍

🔹 Pro Program & Automatic Discounts

• Implemented a Pro, Student, and Artist discount program with automatic verification and discount application.
• Configured product exclusions to prevent specific collections (e.g., limited-edition sets) from receiving automatic discounts.
• Created employee discounts (30% off + free shipping) with strict discount code restrictions to prevent unauthorized use.

🎯 Result:

Increased engagement from professional buyers while maintaining pricing integrity.

Reduced manual work by automating discount approvals and applications.

‍✅ International Shipping Customization for Global Expansion

‍🔹 Localized Shipping & Checkout Experience

• Configured different free shipping thresholds based on the customer’s location.
• Applied unit limitations per country to comply with shipping regulations.
• Implemented custom checkout messaging (e.g., "Tax ID required upon delivery" for certain regions).
• Restricted Afterpay, Klarna, and Catch payment options based on country eligibility.

🎯 Result:

Successful international expansion—the brand now ships to nearly every country.

Improved cart completion rates by removing confusion around checkout policies.

‍3️⃣ The Results: How These Changes Impacted Performance

‍21% Increase in Average Order Value (AOV) since implementing these solutions.

Global shipping expanded to almost every country, unlocking new revenue opportunities.

Improved UX & site functionality, making it easier for customers to browse, shop, and check out.

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💬 Client Feedback:

‍The client saw major improvements in conversion rates, AOV, and international sales, with seamless operations and better customer retention.

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Want to optimize your Shopify Plus store like this? Let’s talk! 🚀